Review bombing also typically takes place over a short period of time and meant to disrupt established ratings that a product already has at review sites, sometimes backed by campaigns organized through online message boards. While a large number of negative reviews may simply be the result of a large number of customers independently criticizing something for poor quality, a review bomb may also be driven by a desire to draw attention to perceived political or cultural issues, perhaps especially if the vendor seems unresponsive or inaccessible to direct feedback.
Advocacy through negative Internet user reviewsĪ review bomb is an Internet phenomenon in which a large number of people or a few people with multiple accounts post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, or a business.
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